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#ARFAM8 : Day 1 Review – Why We Need Cross Platform Media Measurement…TV Is...
By Joel Rubinson The ARF chose the right theme for its AM8.0 conference…measuring the unmeasured. As smartphones and tablets disrupt how people use media to be entertained, learn things and to shop,...
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#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing...
By David Brudenell Opening to a full and attentive audience in the main keynote hall, Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to...
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#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV...
By David Brudenell Using analogs in photography, video rental, and music, Helen Katz from Starcom made a powerful introduction to her theme around cross-platform measurement suffering from “Digital...
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#ARFAM8 : How Six Flags Achieved Record Success by Improving its Marketing...
By David Brudenell In partnership with Arbitron, Six Flags reinvigorated its marketing mix models (MMM) by using more granular PPM radio rating data. These new models led to the record success of its...
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#ARFAM8 : Measurement issues from the CEO perspective
By David Brudenell Opening the Tuesday session of the conference, Bob Pittman, the CEO of Clear Channel shared perspective through the eyes of Executives on marketing and research metrics and their...
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#ARFAM8 : Cross platform measurement – How ESPN is moving the chains upfield
By Joel Rubinson Perhaps no media company needs to understand how consumers choose to access their content across screens more than ESPN so it is no surprise that they have taken an industry...
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